e Hyori holds an autograph signing for ‘Korean Beef Eating Day’

To commemorate the “2010 Korea Eats Korean Beef” event on November 1st, the current Korean beef ambassador Lee Hyori held an autograph-signing event at Seoul’s Jamshil Olympic Stadium.

November 1st has been designated as the “Korean Beef Eating Day”, in order to allow consumers to become more familiar with Korean beef, a proud symbol of Korea’s food culture.

Various discount markets have vouched their participation, and many events have been planned in regions all across South Korea to celebrate the tasty meat.